ADMIXER'S
PROPRIETARY
TECH STACK

ADMIXER.CREATIVES

The platform with a wide selection of Rich-media creative templates and built-in Ad Serving:

• huge library of Rich-media templates: customizable HTML5 formats
• support of omnichannel advertising
• tag processing in any ad servers
• full compliance with IAB standards
• real-time KPIs reporting

Non-standard formats facilitate the effectiveness of advertising placement: increasing creative’s visibility and user interaction

ADMIXER.DCO

Effective technology that allows to create and optimize multiple creatives for a personalized advertising message:

• selection of the most relevant creative copy for the target audience
• testing different creatives copies to find and spend on the most efficient
• ability to combine varied targetings and test them for different creatives
• creatives customization based on user’s location and time

ADMIXER.DMP

Admixer.DMP includes DXP (Data Exchange Platform) tools for managing external and internal data sources between ad products. With this module one is able to connect external data providers, as well as upload and transfer audiences from external providers to ADMIXER products.

While the built-in Custom DMP tool also allows to manage 1st party data and activate previously created audiences for various channels.

ADMIXER.PUBLISHER

Comprehensive solution for website’s traffic monetization, inventory and demand sources management, profit optimization:

• supported any type of inventory
• integrated various demand sources
• supported all ad formats: from native to video ads
• monetization of each impression
• proprietary DMP for data monetization
• real-time statistics

HEADER BIDDING

Automated auction technology that allows websites to connect and manage multiple demand sources and receive multiple bids simultaneously:

• simple and fast integration
• possibility to add other DSP partners
• statistics on rates, income, and competition for ad placement available online
• convenient user interface

ADMIXER.NETWORK

Comprehensive technological solution for owners of advertising networks and large media:

• various formats: desktop, mobile, video, audio, native, CTV, DOOH
• complete infrastructure for all ecosystem participants
• oRTB, Header Bidding, Tags, and Direct Demand
• possibility to group the inventory
• access to the White Label

ADMIXER.SSP

ADMIXER monetization platform for websites, applications, and ad networks:

• access to more than 100 reliable DSPs
• direct demand from Admixer.DSP and networks based on ADMIXER technology
• demand verification by independent vendors
• various formats: media, native, video, audio, rich media
• available for any environment: Desktop, Web Mobile, In-app, CTV, and DOOH

PLAYER.BEST

Universal HTML5 video/audio player with built-in monetization:

• supports the latest audio and video formats
• full customization
• management and planning of advertising campaigns
• complete integration with demand sources
• content hosting
• detailed data regarding player usage
• thorough performance and efficiency reports in real-time

SDK

SDK allows mobile applications to connect to ad networks for displaying in-app ads:

• all advertising formats are available: Rewarded, Interstitial, Banner
• compatibility with Android and IOS platforms
• mediation with in-app advertising networks
• monetization from all Admixer.DSP networks and partners
• possibility to launch own advertising campaigns
• monetization settings, bidfloors, etc. through sales rules
• UI and Admixer.Publisher in one account

ADMIXER.ID

Unified system for segmentation, targeting, and audience measurement from ADMIXER that takes into account all the requirements of user data confidentiality:

• cross-platform and multichannel system
• privacy protection
• integration with 3rd party identifiers
• opportunity to increase publishers’ income
• fraud prevention
• permanent support for publishers